NAMA Healthcare Marketing Event: Where is the Saint Thomas Health Brand Now?

August 24, 2015 at 11:30 a.m.
August 24, 2015 at 1:00 p.m.
Maggiano's 3106 West End Avenue Nashville, TN 37203

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Where is the Saint Thomas Health Brand Now?

We have been waiting for this! Join NAMA for the big update from Rebecca Climer.

In 2014, Rebecca Climer and Saint Thomas Health unveiled Phase 1 of the Saint Thomas Health rebrand and ‘Nothing shall be impossible” theme. We got first-hand, frank answers to real questions such as:

  • What are the pluses and minuses of the new campaign theme?
  • Will Baptist Hospital ever be recognized by any other name?
  • How does Middle Tennessee perceive the brand? Its services?
  • What are the awareness measures Saint Thomas Health is using? What are those measures saying?

Rebecca returns and looks back at a year of progress, what the team has learned and where Saint Thomas Health goes from here.

As healthcare changes, marketing professionals need to face today’s fluid, fast-changing healthcare environment head-on. The only known healthcare-centered marketing forum of its kind in Middle Tennessee, the NAMA Healthcare Marketing SIG is where healthcare marketing professionals meet for intelligent, focused, in-depth information, thought leadership and peer-to-peer idea sharing.