Over the past 19 years, Apryl has helped translate data driven insights into strategies that transform organizations and the communities they serve. Her research insights have helped shape nationally recognized placemaking and policy efforts.
Prior to joining the Nashville Healthcare Council, Apryl served as Chief Marketing Officer for the Greater Memphis Chamber and Executive Director of the Center for Economic Competitiveness.
As Chief Marketing Officer for the Greater Memphis Chamber, Apryl worked to promote Memphis and Shelby County’s strong economic assets to the world.
In her tenure at the Greater Memphis Chamber, Apryl led the launch of Memphis Moves, the Memphis region’s first national economic development marketing initiative. In 2020, Apryl worked with public sector partners to help Memphis secure a spot as one of three markets selected to participate in Brookings Institution’s Inclusive Economic Indicators Lab, a project aimed at developing tools for tracking and driving inclusive economic outcomes for cities. In 2021, she led the launch of the Center for Economic Competitiveness, a public-private partnership that engages the region’s top business, academic, and elected leaders in collective action to improve the region’s competitiveness and galvanize the region’s pursuit of quality jobs.
Prior to joining the Chamber, Apryl spent seven years at the helm of customer insight and brand strategy firm Hyphen Market Solutions, which she founded in 2011. Through that company, she worked with leaders across nine regional healthcare organizations to create a strategic plan for the Memphis Medical District, providing research that drove key decisions for the district’s growth. Her research has been featured in numerous publications and she is frequently cited as an expert source on the impact of generational trends.
Apryl spent her early career working in medical device marketing, helping launch products for Smith & Nephew and Medtronic.
Apryl currently serves on the boards of the New Memphis Institute and Music Export Memphis. She is an alumnus of the New Memphis Institute Fellows and Leadership Development Intensive programs. She has been named a Memphis Business Journal Top 40 Under 40 honoree. She served as a 2020 Tennessee Valley Authority Innovation Academy delegate.
Apryl is a graduate of the University of Mississippi. Apryl is originally from Mississippi. She and her husband have one daughter.