Today, the Nashville Health Care Council hosted Dr. Troyen Brennan, executive vice president and CMO, CVS Health, for a discussion on retail medicine and the company’s health care strategy. The discussion was moderated by Donato Tramuto, CEO, Healthways.
View event photos on Flickr.
Photo credit: (c) 2016, Donn Jones.
Central to the conversation was CVS Health’s ongoing strategy to provide health care services beyond the traditional retail pharmacy business model. In 2014, the company announced a rebrand from “CVS Caremark Corp.” to “CVS Health,” and made a decision to pull all tobacco products from store shelves in order to define its role in the health care system.
“CVS locations are on the front lines of health care, becoming more integral to managing and preventing chronic diseases. The decision to eliminate tobacco from our stores aligns with our deliberate shift in focus and our company’s purpose,” Brennan said.
In addition to pharmacy services and care provided at CVS Pharmacy and MinuteClinic locations, CVS Health has also launched programs to help manage chronic and complex diseases and to help patients better manage their medications. The company has also formed clinical collaborations with health care systems to enhance clinical care and support wellness programs.
“Shifts within the health care system have presented us with unique opportunities to become a partner in wellness and help customers on their path to better health. CVS Health programs enable people, businesses and communities to manage health in a more affordable, accessible way,” Brennan said.
Tramuto pointed out that health care is increasingly consumer-driven, leading to the development of new models and technologies.
“With the passage of the Affordable Care Act, continued rise in health care costs and the prevalence of high-deductible benefit designs, consumers are more involved in their health care decisions than ever,” said Tramuto. “To meet the increasing demands of consumers, innovative health care organizations must focus on providing access to high-quality affordable care through non-traditional environments, well-being services and integrated technology.”
“Dr. Brennan offers a valuable firsthand perspective as part of one of the largest health retailers in the country. We are pleased to bring him to Nashville for this conversation,” said Hayley Hovious, president, Council.
The presenting sponsor for today’s program was BlueCross BlueShield of Tennessee. Supporting sponsors were Bass, Berry & Sims, Cressey & Company, LifePoint Health, and KPMG.
About the Nashville Health Care Council
The Nashville Health Care Council is a premier association of health care industry leaders working together to further establish Nashville’s position as the nation’s health care industry capital. Supported by nearly 300 corporate members, the Council serves as a trusted source for information on trends that influence the health care industry. The organization provides members with one-of-a-kind networking opportunities and access to Nashville’s elite health care business community.
Worldwide, Nashville’s health care industry generates more than 500,000 jobs and $73 billion in annual revenue. The industry is Nashville’s largest and fastest-growing employer. For more information on the Council, please visit www.healthcarecouncil.com.