Council Press Releases

February 19, 2024

Nashville Health Care Council Welcomes Inaugural Vice President of Brand, Content & Communications 

Nashville Health Care Council Welcomes Inaugural Vice President of Brand, Content & Communications 

NASHVILLE, Tenn. Feb. 19, 2024 – The Nashville Health Care Council proudly announces the appointment of Sarah Maxwell as its inaugural Vice President of Brand, Content and Communications. Maxwell’s addition to the Council’s leadership team marks a significant strategic move aimed at bolstering the Council’s storytelling capabilities, with a particular focus on the launch of a dedicated storytelling platform to tell the Nashville healthcare story and to further elevate the stories of Council member companies, leaders at every level and collaborations.  

Maxwell leads comprehensive storytelling strategies, oversees the creation of compelling content, and implements initiatives to enhance the Council’s, and its programs, brand recognition, economic impact, and growth. Maxwell has more than 15 years of experience creating dynamic content and engaging communications to elevate brands. 

Prior to joining the Council, Maxwell led marketing strategy for ThriveAP, where she was focused on increasing nationwide brand awareness and market penetration for the ThriveAP suite of solutions for Advanced Practice Providers (APPs) and their employers. During her tenure, Maxwell transformed the brand’s performance and was instrumental in securing key partners to support rapid business growth.  

“I am excited to advance Nashville’s compelling narrative as the Healthcare City by telling its illustrious healthcare story and am honored to join this vital mission. I have been impressed by the Council’s dedication, support, strategic insight, coaching mentality, and forward-thinking,” said Sarah Maxwell, Vice President of Brand, Content and Communications of the Nashville Health Care Council. 

At the forefront of the Council’s agenda is the goal to not only amplify the overarching narrative of Nashville’s dynamic healthcare sector but also to spotlight the exceptional talent pipeline and the pivotal role of Nashville’s universities in nurturing top-tier healthcare professionals. 

With a vision to serve as a powerful amplifier for all member companies, the Council aims to broadcast members’ innovations and achievements to a global audience. By doing so, the Council endeavors to facilitate member companies in attracting premier talent and securing investments, thus propelling the Nashville healthcare story to new heights. 

“The Council is excited about the strides we will be taking in this storytelling dimension, recognizing it as a pivotal element for the future growth and success of our organization,” said Apryl Childs-Potter, President of the Nashville Health Care Council. 

About the Nashville Health Care Council 

The Nashville Health Care Council is dedicated to strengthening and elevating Nashville as The Healthcare City. With a $68 billion economic impact and 333,000 jobs locally, Nashville’s healthcare ecosystem stands as a world-class healthcare hub. Since its founding in 1995, the Council has served as the common ground for the city’s vibrant healthcare cluster, offering engagement opportunities where the industry’s most influential executives convene to exchange ideas, share solutions, build businesses, and grow leaders. 

For more information on the Council, please visit


Back to News

Purpose Statement

We exist to strengthen and elevate Nashville as the Healthcare City.

View Purpose